TAKE IT YSY : A COLORFUL AND FUN BRAND
Since the very beginning, the brand was built around three distinct but complementary fields : streetwear, toy design and comics (mostly the world of mangas and looney tunes).
Its raison d’être: offering a new lifestyle to those who like him, recognize themselves in the brand’s DNA. In other words, to those who take life as it comes. Purely and simply.
Its vocation: providing a very unique graphic universe where "originality", "diversity" and "creativity" are not just words but a promise to convey a single coherent whole and to establish a very clear position in the Design industry.
YSY : THE MAIN CHARACTER
YSY is the character that embodies the brand’s philosophy. YSY is, as it were, the brand ambassador. A moody and mocking hero. Protagonist of two universes: streetwear & comics. In fact, all the brand centers around the YSY character.
T-82 is the faithful companion of YSY. To be more specific, he is the figurehead of the third brand’s dimension, the Toy design, and tends to be the second prominent character of TAKE IT YSY.